... classical music station All Classical Portland. Proclaimed the “Queen of Classical” by Maine's Portland Press Herald, and a "favorite artist" by Portland's&nb...Stations in Portland OR. KQAC 89.9 FM All Classical Radio. Intro To Rhythm. KPDQ-FM 93.9. KRRC Kommunity Radio Reed College. PDX Radio Pretty Dope Xperience. The Numberz. XRAY.fm. View all 25 stations.All Classical Portland is a 501(c)(3) non-profit organization. Our federal Tax-ID # is 93-1042868. ABOUT VIKING. Viking was founded in 1997 and provides destination-focused journeys on rivers, oceans and lakes around the world. Designed for experienced travelers with interests in science, history, culture and cuisine, Chairman Torstein Hagen ...All Classical Public Media, Inc. 211 SE Caruthers St. Suite 200 Portland, OR 97214 503.943.5828The Score with Edmund Stone is a radio program that began in 2006. The program is produced by KQAC, All Classical Portland, and hosted by Edmund Stone.4/29/2022 By All Classical Portland. On Saturday, May 7, 2022, All Classical Portland will present a bi-coastal broadcast of Damien Geter’s An African American Requiem. The live broadcast will begin at 5:50 PM PT (8:50 PM ET) on 89.9 FM in Portland, WQXR 105.9 FM in New York, and streaming worldwide via our live player.1 day ago · All Classical Public Media, Inc. 211 SE Caruthers St. Suite 200 Portland, OR 97214 503.943.5828 KQAC 89.9 Portland/Vancouver; KQOC 88.1 Newport/Lincoln City; KQHR 88.1 Hood River/The Dalles; KQHR 96.3 Columbia Gorge East; KQMI 88.9 Manzanita; KSLC 90.3 McMinnville; 95.7 FM Corvallis/Flynn; All Classical Public Media, Inc. 211 SE Caruthers St. Suite 200 Portland, OR 97214 503.943.58283 Oct 2023 ... Crowds flock to this five-week season of concerts presented by Chamber Music Northwest every summer (June-July); a one-week Winter Festival is ... All Classical Portland is located at 211 SE Caruthers, Suite 200, Portland OR 97214. We are currently closed to public visitors. As soon as we are able to do so safely, we will share information about how to take a free staff-led tour of the station. All Classical Public Media, Inc. 211 SE Caruthers St. Suite 200 Portland, OR 97214 503.943.5828 All Classical radio to relocate to downtown Portland in 2024. All Classical radio plans to move into a bigger, more community-oriented space next year, but to build and equip its new home the nearly 40-year-old station needs to finish raising about $6 million. Prakruti Bhatt, OPB – May 17, 2023.In addition to working at All Classical Radio, I teach philosophy at Portland Community College. My husband Brice and I live with two ridiculous shih tzus in SE Portland, where we love music and movies, cooking, camping, and friends & family. Brandi is on the air weekdays from 10 am to 2 pm, and 3 am to 10 am Saturdays.May 3, 2023 · The term “classical music radio” suggests revered, decades-old recordings of music by familiar, long-dead composers. You wouldn’t expect to associate it with 21 st century music, Oregon performers and composers, young audiences, or, really, innovation. But while Portland’s All Classical radio’s airwaves and internet streams still abound with …All Classical Portland is Portland, Oregon’s classical radio station. Established in 1983, All Classical Portland’s mission is to advance knowledge of and appreciation for classical music; to build and sustain culturally vibrant local and global communities around this art form; to reflect the spirit of the Pacific Northwest; and to foster integrity, quality, and … Address: 211 SE Caruthers St #200, Portland, OR 97214. Phone number: 503-943-5828. FM News 101 KXL. Listen to All Classical Portland (KQAC) Classical Music radio station on computer, mobile phone or tablet. 22 Sept 2023 ... Portland, OR's “All Classical Radio” KQAC, the nation's top-rated classical station, is celebrating its 40th anniversary as it ranks sixth ...All Classical Portland is an ideal place for me to spend the summer because of my combined interests in writing, media, and the arts . I am excited to be a part of an organization that works to sustain and build a cultural community through the preservation and continuation of classical music in the vibrant northwest arts community. Seeing how ...England covers an area of 50,346 square miles on the island of Great Britain. Its area also includes a number of smaller islands off the coast of Great Britain, including Portland,...Dec 23, 2023 · All Classical Public Media, Inc. 211 SE Caruthers St. Suite 200 Portland, OR 97214 503.943.5828 May 3, 2023 · All Classical On the Move. Portland’s ambitious, forward-looking classical music radio station is expanding its scope, creating space for live performances, and relocating to downtown Portland. All Classical Portland President and CEO Suzanne Nance on the air with other staffers. The term “classical music radio” suggests revered, decades ... Listen Help. You can listen to All Classical’s live stream online by clicking the “ Listen ” button found at the top of every page on allclassical.org. Doing so launches a pop-up web player that streams our live broadcast 24/7. You can also access the stream through streaming media players: Windows Media Player, iTunes, WinAmp, or VLC.In July 2024, All Classical Radio opens a brand new, custom-built facility in the heart of downtown Portland, Oregon. The new space will feature five modern audio production studios, a recording studio to document the artists and musicians of the Pacific Northwest, and a first-of-its-kind performance venue to gather the community for choir ...The Score with Edmund Stone is a radio program that began in 2006. The program is produced by KQAC, All Classical Portland, and hosted by Edmund Stone.It’s a pot full of musical gold! 2019air date: 03/14/2019From the Emerald IsleThe Score. The Score is a weekly celebration of music in film. The Score airs Saturdays and Sundays at 2:00 pm Pacific on All Classical Portland 89.9 FM or The Score online. 89.9 FM or allclassical.org. Edmund StoneHost.All Classical Portland is proud to announce 16-year-old double bass player Maggie Carter as the 2022 Young Artist in Residence. A home-schooled high school junior, Maggie began music lessons with former Oregon Symphony bassist Nina DeCesare at age nine. She currently studies with Jordan Anderson, Principal Bass of the Seattle …Celebrating the magic of the season is one of All Classical Radio’s most beloved traditions. Each December, our Program Director, John Pitman, selects twelve carols from our extensive Festival of Carols library for a deep dive into their origins. In 2019, we explored holiday classics like Hark! The Herald Angels Sing and O Tannenbaum, while 2020’s …All Classical Public Media, Inc. 211 SE Caruthers St. Suite 200 Portland, OR 97214 503.943.5828All Classical Public Media, Inc. 211 SE Caruthers St. Suite 200 Portland, OR 97214 503.943.5828 Subscribe to our E-Newsletter. X ...All Classical Public Media Inc. Portland, OR; Tax-exempt since April 1991; EIN: 93-1042868. Subscribe. Receive an email when new data is available for this ...The All Classical Portland Radio App allows you to listen to All Classical Portland, pause and rewind the live audio, and view the program schedule all at once! You can explore On Demand content, search for programs, bookmark a program for later, and wake up to All Classical Portland with the alarm clock! • DVR-like controls (pause, rewind ...All Classical Portland is a 501(c)(3) non-profit organization. Our federal Tax-ID # is 93-1042868. ABOUT VIKING. Viking was founded in 1997 and provides destination-focused journeys on rivers, oceans and lakes around the world. Designed for experienced travelers with interests in science, history, culture and cuisine, Chairman Torstein Hagen ...Listen live to All Classical Portland 89.9 FM online from Portland United States and over 70000 online radio streams for free on raddio.netThere’s nothing like the freedom of the open road. For generations, classic cars have been the epitome of that freedom. If you’re looking to buy a classic car, there are some thing...The Recording Inclusivity Initiative (RII) was created by All Classical Portland, a public radio station based in the Pacific Northwest, in collaboration with N M Bodecker Foundation and Naxos Records. RII seeks to address the gap of classical music composers and musicians from underrepresented communities that make it into the concert hall and …Feb 23, 2024 · Please join All Classical Radio in building community by making a special gift today. Thank you. There are many ways to give to All Classical Radio. Call to donate the phone 24/7 at 1-888-899-5722; Make a one-time donation, or start a new monthly Sustaining gift online; Increase your existing Sustaining gift in All Classical Portland’s Donor ... Portland, OR 97214. Phone: 503-943-5828 or 1-888-306-5277 Fax: 503-802-9456. All Classical FM provides employment opportunities to qualified individuals without regard to their race, creed, color, religion, gender, sexual orientation, gender identity/expression, ancestry, national or ethnic origin, disability, genetic background, age or veteran ... Speaking of first-time winners, the Portland Classic has been a terrific stepping-stone for several big names on Tour. Since 2012, five of the last 10 champions were first-time winners, including ...This is the first ever CD of music from The Score! Edmund Stone personally selected the pieces on this CD including music from films such as Harry Potter and the Sorcerer’s Stone, The Godfather, Lord of the Rings, and The Empire Strikes Back. Track Listing. STRAUSS Thus Spake Zarathustra: Introduction.Broadcasting from the heart of the Pacific Northwest, All Classical Radio is an independent and community-funded radio station, providing unparalleled access to classical music, outstanding performances, information about the arts, and more since 1983, serving nearly 250,000 listeners in Oregon and Southwest Washington, with …4/29/2022 By All Classical Portland. On Saturday, May 7, 2022, All Classical Portland will present a bi-coastal broadcast of Damien Geter’s An African American Requiem. The live broadcast will begin at 5:50 PM PT (8:50 PM ET) on 89.9 FM in Portland, WQXR 105.9 FM in New York, and streaming worldwide via our live player.Each year, All Classical Portland’s Program Director John Pitman, selects twelve carols from our extensive Festival of Carols library for a deep dive look into their origins. In 2019, we explored holiday classics like “Hark, the Herald Angels Sing” and “O Tannenbaum,” while 2020’s post delved into international favorites such as Riu, riu, chiu and Noël nouvelet. Listen Help. You can listen to All Classical’s live stream online by clicking the “ Listen ” button found at the top of every page on allclassical.org. Doing so launches a pop-up web player that streams our live broadcast 24/7. You can also access the stream through streaming media players: Windows Media Player, iTunes, WinAmp, or VLC. Dec 11, 2023 · In likely July 2024, All Classical Radio, one of the top independent classical radio stations in the country, formerly known as All Classical Portland before a recent branding change, will relocate to the KOIN Tower, 222 S.W. Columbia St.It’s a pot full of musical gold! 2019air date: 03/14/2019From the Emerald IsleThe Score. The Score is a weekly celebration of music in film. The Score airs Saturdays and Sundays at 2:00 pm Pacific on All Classical Portland 89.9 FM or The Score online. 89.9 FM or allclassical.org. Edmund StoneHost.All Classical Public Media, Inc. 211 SE Caruthers St. Suite 200 Portland, OR 97214 503.943.5828On Thursday, February 16, 2023, at 7:00 PM PT, All Classical Portland will air an encore broadcast of Damien Geter’s powerful An African American Requiem. The world premiere performance was simulcast by All Classical Portland and WQXR in May 2022 from the Arlene Schnitzer Concert Hall and cohosted by Suzanne Nance and Terrance McKnight.According to the National Basketball Association, Portland’s nickname “Rip City” was accidentally given to the town by broadcaster Bill Schonely during a first season Trail Blazers...It’s classical music… with a twist! You’ll hear unique interpretations of old favorites, new music, and previews of what’s coming up on All Classical Portland. It’s the perfect recipe for a happy hour, and you’re invited! Tune in at 89.9 FM in Portland or anywhere in the world via our website’s live player.If you’re a budding musician or a seasoned player looking for an affordable classical guitar, you’re in luck. There are several options available to you when it comes to finding ch...All Classical Radio, Portland, Oregon. 11,406 likes · 380 talking about this · 1,361 were here. Your premier classical music radio station, proudly broadcasting from the heart of Portland, ORI worked as a radio host at the classical station in Raleigh, NC for nearly a decade before joining the team at All Classical Portland in 2007. In my free time I enjoy stormy weekends at the coast and escaping into big juicy novels. Christa is the late afternoon host, on the air weekdays from 2:00 PM to 6:00 PM PT, as well as host and … All Classical Radio, Portland, Oregon. 11,406 likes · 380 talking about this · 1,361 were here. Your premier classical music radio station, proudly broadcasting from the heart of Portland, OR All Classical Portland - Non-commercial, classical music radio and fine arts information in Portland, Oregon. Free world-wide stream. 89.9 KQAC FM Portland, Oregon, 88.1 KQOC FM Gleneden Beach, 90.1 KQHR FM Hood River, 88.1 KQDL FM The Dalles. The All Classical Portland Radio App allows you to listen to All Classical Portland, pause and rewind the live audio, and view the program schedule all at once! You can explore On Demand content, search for programs, bookmark a program for later, and wake up to All Classical Portland with the alarm clock! ...Each year, All Classical Portland’s Program Director John Pitman, selects twelve carols from our extensive Festival of Carols library for a deep dive look into their origins. In 2019, we explored holiday classics like “Hark, the Herald Angels Sing” and “O Tannenbaum,” while 2020’s post delved into international favorites such as Riu, riu, chiu and Noël nouvelet.KQAC 89.9 Portland/Vancouver; KQOC 88.1 Newport/Lincoln City; KQHR 88.1 Hood River/The Dalles; KQHR 96.3 Columbia Gorge East; KQMI 88.9 Manzanita; KSLC 90.3 McMinnville; 95.7 FM Corvallis/Flynn; All Classical Public Media, Inc. 211 SE Caruthers St. Suite 200 Portland, OR 97214 503.943.5828Host & Producer, All Classical Portland Portland, Oregon, United States. 376 followers 372 connections See your mutual connections. View mutual connections with Lynnsay ...Sunday Brunch host Suzanne Nance loves to gather with friends and family around the brunch table, sharing food, music, and memories. This Sunday, November 5, she’s joined on Sunday Brunch by Portland Baroque Orchestra’s Artistic Director Julian Perkins, and Julian has a special treat he would love to share with YOU!. We are delighted to pass on …In addition to working at All Classical Radio, I teach philosophy at Portland Community College. My husband Brice and I live with two ridiculous shih tzus in SE Portland, where we love music and movies, cooking, camping, and friends & family. Brandi is on the air weekdays from 10 am to 2 pm, and 3 am to 10 am Saturdays.Are you a car enthusiast or collector who has heard about Hemmings Classic Cars? If so, you’re in for a treat. In this ultimate guide, we will delve into everything you need to kno...KING Classical King 98.1 FM ; KDFC 89.9 FM ; KING FM Evergreen 98.1-2 ; Iowa Public Radio Classical ; KOPB-FM Oregon Public Broadcasting (OPB) All Classical 89.9 KQAC FM ; 105.9 FM WQXR ; KPBS-HD2 Classical San Diego ; KCRW 89.9 FM ; 99.5 WCRB All Classical ; WFCC Cape Classical ; 98.7 WFMTAre you a fan of classical music? Do you enjoy immersing yourself in the sounds of Beethoven, Mozart, or Bach? If so, you’ll be delighted to know that there are numerous sources on... KQAC, All Classical 89.9 FM, is a 24-hour classical music station in Portland, Oregon, USA. Established in 1983 as KBPS, 89.9 FM, All Classical broadcasts classical music and fine arts information to listeners in the Pacific Northwest and is also available via the internet. All Classical Radio’s program director, John Pitman, chats with American violinist Randall Goosby about his second album with Decca Classics. The dynamic young soloist brings freshness to a concerto he first encountered as a teenager: Max Bruch’s Violin Concerto No. 1, and shimmering performances of Florence Price’s two Violin Concertos, with the …5/2/2023 By All Classical Radio. In 2024, All Classical will be moving to a state-of-the-art facility at KOIN Tower! This new location in the heart of Portland, OR will allow All Classical to continue providing the beautiful music and high-quality programming you’ve come to rely on, while expanding opportunities for us to create new and ...Jul 7, 2019 · All Classical FM. Portland, 89.9 MHz FM. classic. Rating: 4.0 Reviews: 2. All Classical is a non-profit radio station that broadcasts FM and HD radio from Portland, OR. English. Website. 61. Listen live.New Season, New Voices – Introducing Coty & Leb. 5/30/2023 By All Classical Radio. As we prepare for a summer of sun, music, and fun, you will be hearing some new friends on our airwaves. All Classical Portland is proud to welcome two new on-air hosts: Coty Raven Morris and Leb Borgerson! Coty has been a frequent guest on …By: Chloe Rabinowitz May. 03, 2023. All Classical Portland has announced their new headquarters at KOIN Tower in downtown Portland, complete with a unique performance space and a new state-of-the ...More. All Classical Radio is proud and grateful to announce a pivotal development in its capital campaign: The M.J. Murdock Charitable Trust has granted $750,000 to support All Classical Radio’s building and relocation to its brand new state-of-the-art headquarters in Downtown Portland. With this transformational support, in addition to the ...All Classical Radio Host Brandi Parisi, Portland, Oregon. 13 likes. Brandi Parisi is an On-Air Host and the Assistant Program Director at All Classical Radio.Mar 10, 2024 · All Classical Radio’s Notebook is hosted by Lynnsay Maynard!Notebook airs Sundays at 12:00 PM PT and explores the intersection of classical music and literature through select musical pieces, short passages, and occasional interviews with authors and figures of the literary world.. Join us every Sunday at 12:00 PM PT at 89.9 FM in Portland …The All Classical Portland team is deeply saddened to learn of the sudden passing of local conductor Travis Hatton.He was an exceptional musician and educator and conducted the Beaverton Symphony Orchestra, the Sunnyside Symphony Orchestra, the Salem Philharmonia Orchestra, and more.. Those who knew him will always remember …All Classical Radio is proud to be based in Portland, Oregon, broadcasting from the heart of the Pacific Northwest. Over 98% of the programs you hear every day … Barcarolle for Piano No. 2 in G major, Opus 41. Faure, Gabriel. Pascal Roge, piano. Purchase. Live online player | All Classical Portland. Free live broadcast and Audio Archive streaming online. The All Classical Portland Radio App allows you to listen to All Classical Portland, pause and rewind the live audio, and view the program schedule all at once! You can explore On Demand content, search for programs, bookmark a program for later, and wake up to All Classical Portland with the alarm clock! • DVR-like controls (pause, rewind ...On Thursday, February 16, 2023, at 7:00 PM PT, All Classical Portland will air an encore broadcast of Damien Geter’s powerful An African American Requiem. The world premiere performance was simulcast by All Classical Portland and WQXR in May 2022 from the Arlene Schnitzer Concert Hall and cohosted by Suzanne Nance and Terrance McKnight.29 Nov 2022 ... Some people, like All Classical Portland host Lynnsay Maynard, are simply born with a passion for reading and books.2 Apr 2020 ... The longtime Portland radio station of classical music teams up with Linfield College, helping to build an audience with young people ...Broadcasting from the heart of the Pacific Northwest, All Classical Radio is an independent and community-funded radio station, providing unparalleled access to classical music, outstanding performances, information about the arts, and more since 1983. Serving nearly 250,000 local households in Oregon and SW Washington, All Classical Radio ... Phone: 503-943-5828 1-888-306-5277. Address: All Classical Public Media, Inc. 211 SE Caruthers St. Suite 200 Portland, OR 97214 Classic car emblems are a great way to add a unique touch to your vehicle. Whether you’re restoring an old classic or just looking for a way to customize your ride, finding the rig...Recognized as the CEO "Building a Radio Powerhouse” in the Portland Business Journal (2021), Suzanne Nance is the President & CEO of All Classical Portland and the International Children’s Arts Network (ICAN radio) — a vibrant public radio network serving 250,000+ listeners in Oregon and SW Washington, with millions more streaming at …2 Apr 2020 ... The longtime Portland radio station of classical music teams up with Linfield College, helping to build an audience with young people ...Broadcast Monitoring by ACRCloud. Tune in and listen to All Classical 89.9 KQAC FM live on myTuner Radio. Enjoy the best internet radio experience for free.Sunday Brunch host Suzanne Nance loves to gather with friends and family around the brunch table, sharing food, music, and memories. This Sunday, November 5, she’s joined on Sunday Brunch by Portland Baroque Orchestra’s Artistic Director Julian Perkins, and Julian has a special treat he would love to share with YOU!. We are delighted to pass on …Dec 23, 2023 · All Classical Public Media, Inc. 211 SE Caruthers St. Suite 200 Portland, OR 97214 503.943.5828 All Classical Public Media, Inc. 211 SE Caruthers St. Suite 200 Portland, OR 97214 503.943.5828 Dec 12, 2013 · If you stay up all night listening to All Classical Portland, you might be familiar with the voice of Andrea Murray, who hosts the coveted 12 to 5 am slot. During the day, Andrea can usually be found sitting at her desk wearing big headphones, busy with production for The Score and editing interviews with local artists for Northwest Previews.KING Classical King 98.1 FM ; KDFC 89.9 FM ; KING FM Evergreen 98.1-2 ; Iowa Public Radio Classical ; KOPB-FM Oregon Public Broadcasting (OPB) All Classical 89.9 KQAC FM ; 105.9 FM WQXR ; KPBS-HD2 Classical San Diego ; KCRW 89.9 FM ; 99.5 WCRB All Classical ; WFCC Cape Classical ; 98.7 WFMT
The Journey to Rheims: Overture. Rossini, Gioacchino. National Philharmonic Orchestra. Riccardo Chailly. Purchase. Live online player | All Classical Portland. Free live broadcast and Audio Archive streaming online. . Travel smart
The Origins of Arts for All. In January of 2011, twelve of Portland’s classical music organizations, operating under the auspices of Go Classical PDX convened by All Classical 89.9, announced a pilot project called “Music for All” offering $5.00 tickets to SNAP (Supplemental Nutrition Assistance Program) card holders. Back to all Thursday at Three episodes. January 25, 2024: Host Christa Wessel welcomes the Portland Opera to the Roger O. Doyle performance studio. Plus, renowned vocalist Jimmie Herrod returns with more incredible performances. Portland Opera will preview their upcoming production of Enchanted Woods: Shakespeare & Song, including stories and ... Each year, All Classical Portland’s Program Director John Pitman, selects twelve carols from our extensive Festival of Carols library for a deep dive look into their origins. In 2019, we explored holiday classics like “Hark, the Herald Angels Sing” and “O Tannenbaum,” while 2020’s post delved into international favorites such as Riu, riu, chiu and Noël nouvelet.All Classical Radio is proud and grateful to announce a pivotal development in its capital campaign: The M.J. Murdock Charitable Trust has granted $750,000 to support All Classical Radio’s building and relocation to its brand new state-of-the-art headquarters in Downtown Portland. With this transformational support, in addition to the generous …All Classical Public Media, Inc. 211 SE Caruthers St. Suite 200 Portland, OR 97214 503.943.5828Oct 12, 2017 · All Classical FM is Portland, Oregon’s classical radio station. Established in 1983, All Classical's mission is to provide classical music and fine arts information to ... See more. Classical Classics Community Opera. 30 tune ins FM 89.9 - 128Kbps. Portland - Oregon , United States - English.All Classical Radio is proud and grateful to announce a pivotal development in its capital campaign: The M.J. Murdock Charitable Trust has granted $750,000 to support All Classical Radio’s building and relocation to its brand new state-of-the-art headquarters in Downtown Portland.Host & Producer, All Classical Portland Portland, Oregon, United States. 376 followers 372 connections See your mutual connections. View mutual connections with Lynnsay ...Find tickets for upcoming events & explore the schedule for Oregon Symphony concerts this month and beyond. Join us for classical, pops, jazz, holiday, rock, and kids orchestra concerts at the Arlene Schnitzer Concert Hall in Portland, Oregon.All Classical Radio is on a roll. Actually, it’s more of a grand crescendo. The station at 89.9 FM, formerly known as All Classical Portland, is celebrating its 40th anniversary with a new name ...All Classical Radio is proud and grateful to announce a pivotal development in its capital campaign: The M.J. Murdock Charitable Trust has granted $750,000 to support All Classical Radio’s building and relocation to its brand new state-of-the-art headquarters in Downtown Portland. With this transformational support, in addition to the generous …American gypsies live all over the country, but are mainly found in New York, Los Angeles, Dallas, Boston, Atlanta, Portland, Seattle, San Francisco, Houston and Dallas.KQAC (89.9 FM, "All Classical Radio", formerly "All Classical Portland") is an American classical radio station licensed to serve the community of Portland, Oregon. KQAC is …Aug 14, 2023 · All Classical Radio is proud to be based in Portland, Oregon, broadcasting from the heart of the Pacific Northwest. Over 98% of the programs you hear every day are produced locally, and we remain committed to uplifting and celebrating our region. While 87% of the station’s FM listenership is still in the Portland metro area, All Classical Radio’s Nielsen non-commercial classical music market share has gone from approximately 2% in 2019 to 5.4% in August of 2023 – making it the largest share of any classical public radio station in the country. Online listenership is also on the rise.The Portland radio station will observe 40 years of community-focused programming by reintroducing itself as All Classical Radio, unveiling a new logo as part of a comprehensive brand alignment ....